Julie Aylett edits the Aylett Nurseries e-newsletter which has attracted hundreds of subscribers since launching in September 2012. She says:
'Very easy to manage. The template designed by EAB looked fantastic. It's very easy for me to plan and edit every edition and EAB handle everything else.'
Email Marketing is still seen as a critical marketing tool. It is low-cost, measurable, fast, and highly effective. However, there are barriers to overcome, such as getting through spam filters, creating a technical infrastructure capable of handling large numbers of messages, the ability to track the performance of campaigns and the cost of the service, to name just a few. Email Marketing provides a rapid and effective way of reaching target audiences for companies on an upward growth path.
EAB uses the infrastructure of a leading email marketing service provider, as a basis to deliver cost effective email marketing solutions to our clients.
We can also offer the services of a copywriter to optimally develop online content that will not only drive email opens but can be used to improve your social media engagement with customers.
Email lists can be provided by the client or purchased from external sources. EAB does not supply mailing lists but would assist clients in the procurement process.
This is how EAB Email Marketing works:
The email marketing plan
We recommend the production of an annual Email Marketing Plan for logistical and financial reasons. This will define your usage of the service during the year. For instance it will state the frequency, number and cost of campaigns that will be run during the period.
It is necessary to register with the service for a minimum period of one year, the subscription being payable in advance at the time of registration. The client will commit to a minimum of four email campaigns during the year, but could choose to set up and run further campaigns or use a greater frequency than four times per year.
By using the EAB Email Marketing service you will avoid having to deal with technical issues such as spamming, bandwidth and compliance to email marketing legislation, whilst having complete control over your own campaigns.
Please fill in our enquiry form or call us to arrange an initial consultation.