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HVAF

Hertfordshire Visual Arts Forum

Enterprise Fine Art

Enterprise Fine Art

Sally Bassett

Sally Bassett

Note: EAB is not responsible for the content of external internet sites nor should their inclusion be understood to be an endorsement of that website or the site's owners (or their products/services).

The newsletter for artists

Introduction
Do you need a website?
Already have a website?
February's tips

Introduction

Welcome to the first EAB Newsletter dedicated to artists!

Your focus is creating works of art.

Ours is:

  • to create marketing and distribution strategies using web technology.
  • to create websites and maintain them, on your behalf, keeping you focused on the creative process enabling you to share and indulge your passion.

In these newsletters we will:

  • share with you tips and recommendations.
  • make suggestions aimed at improving your chances of success however you choose to measure this.

So why are we doing this?

  • We understand you: we have spoken to and worked with many artists over the years and have discovered that your creative minds are unsure about the web.
  • We're here to help!
  • We have a lot of experience: having been in the web business for 13 years now and involved with a passion in the art world for 7 years we want to share our experience with you!

Do you need a website?

If you do not have a website this article will give you food for thought and cover the following topics:

  • Promote your works of art to potential buyers
  • Create a brand
  • Generate commission work
  • Keep your customers and prospects informed
  • Sell your works of art

Click here to read the full article

Already have a website?

  • Is your site visible on the web?
  • Does it meet your requirements? Are your requirements the same now as when it was built?
  • Is it generating sales enquiries for you? Are you communicating with your clients? Are you indulging them in your passion? Are you making sales through your site?
  • Do you maintain it yourself or would you like someone else to do this for you? Would you like to easily manage the content of your site?
  • Do you have a plan to create reciprocal links to increase your Google ranking?

We can assist you in making more out of the web, which will increase your income whilst you spend more time creating works of art.

Click here to read the full article

February's Tips

If you're serious about your website you will find these useful! Make note!!

  • Have the photos of your artworks taken by a professional! It's well worth the expense! Why would anyone spend a lot of money on a painting or a sculpture when looking at an overexposed photo? Just because you own and operate a digital camera does not make you en expert photographer. You will be amazed to see the difference!!
  • In your emails or web pages suggest reasons why visitors should buy from you:
    • Birthday Present: favourite artwork
    • Use art to make workplace a better place to work
    • Prize (for achieving the grade, targets, etc)
    • Leaving present
    • Someone moving house
    • Remembering a special place
    These might be very obvious to you but seeing those words when you are reading a web page or an email might encourage the person to buy.

Call Andre now to discuss any of the above (01727 751445) or email him.

I sincerely hope this newsletter is of interest to you. Feel free to forward it to a friend.

Andre Bottin
Managing Director
Enterprise AB Ltd

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