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HVAF

Hertfordshire Visual Arts Forum

Enterprise Fine Art

Enterprise Fine Art

Sally Bassett

Sally Bassett

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The newsletter for artists

Introduction
Understanding web analytics
Email marketing
January tips

Introduction

Welcome to the January issue of the EAB Newsletter dedicated to artists!

Wishing you a happy, healthy and peaceful New Year!

In this newsletter we expand on a business topic briefly mentioned in the previous issue – why it’s important to network. We also give you some advice on how to make your website more visible on the internet and therefore generate more traffic to it.

Your focus is creating works of art.

Ours is:

  • to create marketing – distribution strategies using web technology
  • to create websites and maintain them, on your behalf, keeping you focused on the creative process and enabling you to share and indulge your passion.

Understanding Web analytics

If producing works of art is your business you need to ‘network’ . This article gives you reasons why you should network and provides some useful advice on how to go about it.

  • Why networking is a necessary marketing activity
  • What to do to make networking work for you
  • Categories of networks
  • Useful links to networks

Click here to read the full article

Email marketing

This article looks at the following:

  • What is email marketing
  • Why you should do email marketing
  • Things to avoid
  • What makes a good email?

We can assist you in making more out of the web, which will increase your income whilst you spend more time creating works of art.

Click here to read the full article

January tips

If you're serious about your website you will find these useful! Make note!!

  • Have you asked your suppliers, relatives, friends to add a link on their website to yours? The more links there are on the web pointing to your site the higher your site will be in the Search Engines Result Pages
  • How often do you update your site? It is very important to update your site as often as possible as this will indicate it's more likely to be up-to-date
  • Has every page of your website your contact details? If not make sure you update your site!

Call Andre now to discuss any of the above (01727 751445) or email him.

I sincerely hope this newsletter is of interest to you. Feel free to forward it to a friend.

Andre Bottin
Managing Director
Enterprise AB Ltd

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